Wednesday, March 11, 2020
Social Science Theorist Karl Marx
Social Science Theorist Karl Marx Karl Marx, born on May 5, 1818 In Trier in Prussia Germany, was one of the worldââ¬â¢s reckoned sociologists, philosopher, political economist, historian, political theorist, communist and the pioneer of communism. He was a German but of Jewish origin because his father had converted to Christianity so that he could get an opportunity to practice law in the then racist German society. Advertising We will write a custom research paper sample on Social Science Theorist: Karl Marx specifically for you for only $16.05 $11/page Learn More He studied law and did a thesis of philosophy although he found himself in a group of Hegelian thinkers that dealt with political and social issues drawing him to communism. Marx was married to Jenny, a daughter of a Prussian baron, and had seven children but only three survived due to poverty and living conditions. Marx worked as a journalist for a liberal newspaper in which he would publish his articles on economics leading to controversies and the paper was closed making Marx opt to move to Paris. While in Paris, he wrote an editorial that was about French socialism, and Hegelisim in Germany (Franzà ¶sische Jahrbà ¼cher). He also wrote several manuscripts, such as the ââ¬Å"Economic and Philosophical Manuscriptsâ⬠(1844) which were published a century later. He also met his best friend Friedrich Engels (1820-1895) and even wrote a manuscript with him. Due to their views they were expelled from Paris, they found their way to Brussels where he published the manuscript ââ¬Å"The German Ideologyâ⬠which was about the ââ¬Å"nature of individuals depends on the material conditions determining their production. Marx believed in criticizing just about everything that was in existence and in 1848, he published his most popular and most controversial book ââ¬Ëthe Communist Manifestoâ⬠and it was not long after its release that the German revolution started. Marx had summarized the book in one sentence ââ¬Å"The history of all hitherto existing society is the history of class strugglesâ⬠. This book led to his expulsion from Germany, and he went back to Paris where he was also expelled, and back to Germany again where he was charged for incitement and that was the routine of his life until 1849, when he decided to go to London. Due to the many revolutions that characterized that decade Marx decided to concentrate on understanding capitalism and economics (Cohen 1978). By 1857 he had written over 800 pages of notes and short essays on capitalism, land, wage labor, the state, foreign trade and the world market but they were not published until 1941, under the title ââ¬Å"Grundrisseâ⬠. In 1859, He published ââ¬Å"The Contribution to the Critique of Political Economyâ⬠, his first major economic manuscript. Marx explained his labor theory of value, his understanding of surplus value and exploitation which he argued would ultimately lead to a falling rat e of profit and the collapse of industrial capitalism.Advertising Looking for research paper on biography? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marx continued writing and in the last years of his life he fell sick and could no longer keep the pace but could only comment on Germanyââ¬â¢s and Russia politics and economics. He even predicted that Russia might move into communism directly without getting into capitalism for he was convinced the end of capitalism was uniting the worker with the means of production and Russia had communal ownership of land but unfortunately Russia ended up embracing capitalism just like other nations (Marx Engels 2008). Marx in his writings was trying to explain why the society behaves the way it does by studying its economics politics and philosophy. He explained the cause of social conflict using economics and concluded that social conflict was as a result of resources whose distribution is controlled by the economic system of a society. He also concluded that interaction and integration in a society is determined by resources since people can only interact with people of their social class. Marx view of an ideal society is that which people own property communally; there are no people that are superior to others in terms of wealth, and that way there would be no conflict. Marx major contribution on social theories was the conflict theory which he developed. The theory argues that the society is divided according to material possessions hence creating classes in which superior classes exploit their subordinates. He argued the organization of work in society was a major determinant of its structure, its economics politics and social life. According to Marx there are two major classes of people in a society; the ruling class and the subjects. The ruling class owns the means of production while the subordinates have the labor. The owners of capital who are the bourgeoi sies buy labor from the workers, the proletariats, at very low prices that do not match the amount of work they do hence making the ruling class to gain huge profits that increase their wealth while the rest becomes poorer. This kind of exploitation leads to political oppression since the ruling class use their resources to influence politics and laws made so that they would stay in their favor. They are also able to get as many contracts as possible for which the subjects do the work. The intellectuals are paid so that they would write publications justifying the system hence making all ideologies and morals to support the class structure (Blackledge 2006) He argued that capitalism alienates the worker from the product he makes, since the product sometimes could be worthy than the worker, they feel used and view themselves as objects of oppression. They also view their fellow workers as objects of labor with no other destiny and all this will result to disappointment and anger.Adve rtising We will write a custom research paper sample on Social Science Theorist: Karl Marx specifically for you for only $16.05 $11/page Learn More There will be therefore a revolution as the workers try to unite with the means of production and due to this tension, capitalism will collapse and give birth to a new society. The society will be communistic, Marx says that ââ¬Å"the development of Modern Industry, therefore, cuts from under its feet the very foundation on which the bourgeoisie produces and appropriates products. What the bourgeoisie, therefore, produces, above all, are its own grave-diggers. Its fall and the victory of the proletariat are equally inevitableâ⬠(Avineri 1968). He also believed that new technologies would be invented leading to less man labor hence more cost and less profits and as a result there will be an economic crisis leading to the fall of major sectors and the development of others. Marx also used capitalism to defin e and study history and he concluded that all social conflicts that have occurred have been due to resources and the forces of production. However, critiques have opposed this claiming that capitalism is the most effective and fair way of distributing resources. Contrary, others argue that selfishness and the need to accumulate wealth is in the nature of man and that no economic system would change that Marx can be considered as the founder of modern sociology in collaboration with others social scientist like Emile Durkheim, and Max Weber. Marx died on March 1883, he was buried in London Highgate Cemetery, with only eleven people in attendance. He died stateless and his epitaph read workers of all lands unite. Reference List Avineri, S. (1968). The Social and Political Thought of Karl Marx. Cambridge: Cambridge University Press. Blackledge, P. (2006). Reflections on the Marxist Theory of History. Manchester: Manchester University Press. Cohen, G. A. (1978). Karl Marxs Theory of His tory: A Defence. New Jersey: Princeton University Press.Advertising Looking for research paper on biography? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marx, K. Engels, F. (2008). The Communist Manifesto. Rockville, MD: Wildside Press LLC, 2008
Sunday, February 23, 2020
Compare the IMF and the World Bank Essay Example | Topics and Well Written Essays - 1000 words
Compare the IMF and the World Bank - Essay Example Consequently, the paper will look at the institutionsââ¬â¢ purposes, structure and size, funding sources and recipients of the funding. Most individuals find it difficult to distinguish between the IMF and the World Bank. Even one of its founding father (John Maynard Keynes) admittedly implied that he could not differentiate the two institutions during their inaugural meeting. The Bretton institution is a synonym for both IMF and the World Bank. This name originates from a New Hampshire village, USA where the institutions were founded in July 1994 by delegates from 44 countries. These two institutions are intergovernmental bases supporting the worldââ¬â¢s financial and economic order structure. The United Nations setup the institutions with a division of labor notion. Both agencies are directed and owned by their member states governments. For example, the most populous nation (china) and the worldââ¬â¢s largest industrial power (USA) are member states. Generally, nearly all nations on earth are members of both agencies. Also, both agencies task themselves with financial and economic issue of their member countries. Therefore, they dedicate most of their efforts to strengthen and broaden their member statesââ¬â¢ economies. Additionally, both agenciesââ¬â¢ members attend international conferences and use the same tone to speak (they both have economics as their main theme). Lastly, the institutions hold common annual meetings. These meetings are extensively covered by the media. The World Bank at its formation was assigned goals. Thus, it has a primary purpose of economic development financing. Its first loans were directed at the war torn economies of Europe during the 1940s. The bank refocused its goal to assisting the poorer nations after countries in Western Europe recovered and became economically self-sufficient. The bank has since advanced more than $330 billion dollars as loans to its members since its inception. Consequently, the World Bank
Saturday, February 8, 2020
Creative Assignment Topic Essay Topics - Create the Best
Creative Assignment Topic Essay Topics - Create the BestIn order to ensure that your creative classification essay topics will give you the maximum impact, you must also be mindful of what is expected from you. This is because many students do not focus enough on their creative topic.The assignment categories will go a long way in determining the success of your essay. By reading through your assignment topics and knowing how they can be effectively used, you can effectively write the best and most captivating essay possible. It is essential that you are aware of the required techniques to properly showcase your knowledge and achieve your goal.First, you will need to know what kind of response you want from your readers. Knowing this is vital. When you read through your assignment topics, you must also identify the areas in which you need to improve upon. For example, it is always preferable that you develop an effective content analysis.As it is, every essay needs to be composed of a variety of key components such as the style, writing, writing techniques, style, words, grammar, and other areas that relate to your topic. It is important that you have all of these areas represented in your essay. Without having these aspects in place, you cannot accurately represent your subject matter and succeed in creating your writing.Secondly, you need to develop your individual comprehension skills. As you gain understanding of the major areas in which you need to improve, you will be able to better control your thoughts and ideas. You will also know what to consider when you write. You will develop an overall grasp of the strategies and techniques you can use to create a more effective essay.Lastly, you will need to write fluently. This is the most important aspect of writing. As it is, if you cannot express yourself effectively, then you will not be able to receive the proper reaction. Therefore, you must focus on expressing yourself clearly and concisely so that reader s can readily see your written content. This will give you the greatest impact.As mentioned earlier, by using the above necessary techniques, you will be able to achieve great results and a well-written assignment. These are the four areas that will get you the most out of your creative assignment topics.
Friday, February 7, 2020
The Arabian Peninsula Country and Sovereignty Essay
The Arabian Peninsula Country and Sovereignty - Essay Example Israel remains the only separate country on the Peninsula. The new APC has over 25% of the worldââ¬â¢s known oil reserves in its territory. The new country is flexing its muscle and claiming its sovereign rights over the water and in the exclusive zone that overlap into other nationââ¬â¢s areas in the Persian Gulf, the Arabian Sea into the Indian Ocean, the Red Sea and the Mediterranean Sea. The APC has restricted the use of the airspace it is claiming to all western nations and threatens to shoot down any aircraft whether military or commercial that flies into its airspace. Further, fearing western satellites spying on its territory from space, the APC claimed territorial sovereignty above its country into space and threatens to shoot down any satellites that fly over its territory. It is unclear if the APC has the technology to fulfill this threat but there are missile exports from Russia and China that may be able to knock out a satellite in orbit. The APC has announced plan s to increase its standing army to over 50,000 troops and is beginning construction of a deepwater naval fleet to project its influence in the region. 2.0. Statement of the Problem Some of the fundamental issues pertaining to the situation are as follows. First, can the APC claim sovereignty after Yemen, Oman, the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Iraq, Jordan, Lebanon, and Syria sought to consolidate themselves into a single nation to be known as the APC? Second, what will be scope and limits of the claim on sovereignty if this is the case? Third, up to what extent can the APC claim sovereignty over its airspace and into space? Finally or fourth, what are the threats posed by the APC on the United States of America? 3.0. Proposed USA Position: Sovereignty and History/Scope in International Law Jean Bodin first systematically analyzed the doctrine of sovereignty in 1576 in the work, Six Livres de la Republique (Shaw, 21). In the Bodin notion of sovereignty, sovereig nty is only ââ¬Å"subject to the law of God and of natureâ⬠as the ââ¬Å"state was regarded as above the lawâ⬠(Shaw, 21). In the age of enlightenment and as the early theories were influenced by the ideas of Thomas Aquinas who maintained that ââ¬Å"Natural Law formed part of the law of God, and was the participation by rational creatures in Eternal Law,â⬠the notion of state sovereignty may have been subject to reason or what were considered ââ¬Å"reasonableâ⬠(Shaw, 22). Later that time, ââ¬Å"elements of both positivism and naturalismâ⬠appeared in the work of Vattel (1714-67), a Swiss lawyer, who ââ¬Å"introduced the doctrine of the equality of states into international law, declaring that a small republic was no less sovereign than the most powerful kingdomâ⬠(Shaw, 26). At the same time, the idea of natural laws gave way to the concept of natural rights (Shaw, 26). Shaw asserted that international law is based on the concept of the state tha t in turn ââ¬Å"lies upon the foundation of sovereignty, which expresses internally the supremacy of government institutions and externally the supremacy of the state as the legal personâ⬠(487). Sovereignty ââ¬Å"is founded upon the fact of territoryâ⬠(Shaw, 487). Thus, according to Shaw, ââ¬Å"without territory a legal person cannot be a stateâ⬠(487). Shaw emphasized, ââ¬Å"A state is deemed to exercise exclusive power over its territoryâ⬠(Shaw, 487). The principle of territorial integrity is the foundation of
Thursday, February 6, 2020
The Essay Writing Contests for High School Students 2015 Pitfall
The Essay Writing Contests for High School Students 2015 Pitfall The Awful Side of Essay Writing Contests for High School Students 2015 The usage of the eating area is presently unknown. The solution would most likely be too complicated. The job can be challenging, particularly on a hot moment. Remember trying is far better than sitting idle. Whenever you choose to ask us for expert help, don't hesitate to speak to our support managers. Apart from ensuring you observe the rules, here are a couple of resources which will help you perfect your submissions. The concept that, with the correct vision, disconnected small parts have the possibility of game-changing influence, taught him the value of a very clear and compelling purpose and the demand for collaboration and co-creation. If there's a specific area you're worried about, like your punctuation or structure, make them know so that they can better advise you. So, the majority of them have to soak up all of the pain of their heartbreaks. There's not anything more regrettable than being exhausted on the job, so that's a vital benefit of working for an automobile wash. Tiredness is a typical issue for many teenagers. Your drinking might develop into a means for you to truly feel normal or to deal with life's problems. In addition, there's the prospect of needing to experience heartbreak at a possibly life-altering moment. Unfortunately, such struggles are typical. The idea of life gets clear here and the students receive a glimpse of the way the actual world works. On the off probability that you've got imaginative aptitudes, there may be a business opportunity for things which you make, particularly amid the winter occasions. Our customer support will gladly tell you whether there are any special offers at the present time, in addition to make sure you are getting the very best service our business can deliver. Students lead busy lives and frequently forget about an approaching deadline. Even in the event the deadline is truly tight, feel free to get hold of our managers. The 2018 deadline hasn't been announced. New Ideas Into Essay Writing Contests for High School Students 2015 Never Before Revealed Besides private schools, only 1 school district in the region, Port Arthur ISD, claims to not utilize corporal punishment. All area schools give parents the choice to offer a written notice at the start of the school year should they don't want their child to be paddled. Middle school adolescents are really complicated. Many high school students in america are involved in some kind of substance abuse. A seasoned professional will make an error-free assignment right away and can help you boost your grades. By the conclusion of 12-year basic education, higher school graduates are predicted to have the fundamental skills needed in the workforce. If students are trained to handle and block the lower-level issues, this frees up the paid tech support staff to center on the more elaborate troubles. Certain students believe they can't ensure it is big since they lack the art of excellence. Successful entries will answer all characteristics of the prompt and demonstrate a comprehension of the Foreign Service. Excellence isn't a skill. You ought to know that excellence isn't something you are born with. Try to remember, so long as you are able to back up what you say and convey your ideas effectively, adopting a distinctive strategy is easy method to turn your submission stick out. When you ask a person to edit your work, it's far better supply them with the competition guidelines so that they know precisely what to be on the watch for. Therefore do not think of giving up just since it's hard. You might have heard similar advice many times before, but nonetheless, it really does hold true of attempting to create a memorable bit of writing. The Computer Lab is on the third floor. As stated by the American School Counselor Association, it's unusual to locate a single student who doesn't suffer from some amount of test anxiety. General Guidelines Entrants have to be high school students in the United States. Personal schools also have the choice to dismiss students from school. Now, Robbinsville High is among just a couple of schools that still utilize it. Jobs for high school students offer you a number of working experiences. They mimic these negative actions rather than the positive. The submission has to be in essay form, not only a transcript of your interview. Faxed submissions won't be accepted. Be certain to take a good look at the submission criteria.
Wednesday, February 5, 2020
The Lost Secret of Research Paper Topics on Cloud Computing
The Lost Secret of Research Paper Topics on Cloud Computing Data and privacy protection are important to building the customer trust required for cloud computing to achieve its complete potential. Cloud computing allows you to come up with a database of your choice which you'll be able to share amongst your social circle. Data integrity another major cloud computing thesis issue. The principal point is that cloud computing usually means the practice of experiencing a server firm that's equipped to host the services for the users that are connected to it through the network. When compared to cloud computing, edge computing is a comparatively new field. A cloud system delivers the benefit of scalability. The second phase of the model is to value the opportunities and challenges of adopting cloud computing. Finding Research Paper Topics on Cloud Computing Online Don't utilize software-generated articlesThere are many ways individuals utilize software to create articles. They also give further references to manage the discussed issues. But some authors insist the full resource box be included unchanged, and after that include calls to action very similar to what one would see in direct advertising and marketing campaigns. Compare and contrast unique authors you prefer and why! If you're planning a well-researched extended literary essay, then you need a central argument where you are able to present your ideas and after that prove them to the reader. This way you may also get the topic you've selected approved once possible. It is now a trending topic for thesis together with Hadoop. The very best topic for a literature review is the only text that you've read yourself and like. There's, clearly, a limit on the range of pages even our very best writers can produce with a pressing deadline, but usually, we can satisfy all the clients seeking urgent assistance. There needs to be a purpose supporting the e-newsletter and it has to offer something important to the reader today. You should have your reasons, and our primary concern is that you find yourself getting an excellent grade. Just take a look at the characteristic of your own leadership by asking yourself these 3 questions. It is possible to also acquire a variety of discounts on our site which will help you to save some more money for future orders or anything you wan t to spend them on. The links might also be discredited by the various search engines. You might not be able to find detailed and present information regarding the world wide web and you'll have to refer to scholarly books, for complete info. Many previous studies have discovered that users are reluctant to devote time customizing portals, therefore it is not surprising that some users simply made a decision to quit looking at that component of the webpage as opposed to edit their preference settings. Research Paper Topics on Cloud Computing Fundamentals Explained It's possible for you to stay in front of the game if you stay away from making these five common small small business money mistakes. In reality, having articles published to find exposure for a company is a concept that predates the web. Here are 3 tactics you may use to continue to keep your best employees happy during a downturn for your organization. Rather than saying that a lot of people are scared to talk in pub lic, give a true life example of somebody who was stressed out by the idea of speaking in public, and what steps they took to conquer the issue. Users receive a huge space for storing documents of all kinds, which they may use after graduation from the educational institution. Variety means different format of information. The Appeal of Research Paper Topics on Cloud Computing For instance, Google Apps Engine, which enables developers to produce and use applications in Python. Password leaks are a typical thing. Users may also test their applications. Here they are able to install their own applications on the platform provided by the service provider. Make certain that your paper follows a continuous field of logic. The significant benefit of mobile cloud computing is that there is not any demand for complex and costly hardware alongside extended battery life. The computer case is the metallic and plastic box that includes the principal elements of the computer. Hardwar e for a service involves provision of digital hardware like storage space, and software for a service involves typically provision of application program. The end result is that the organization can concentrate on critical tasks without needing to incur extra costs with regard to IT staffing and training. Think of those burning questions that you've inside. Moreover, the user should assess methods to manage the identified issues. The truth is that the vast majority of people lacks a suitable grasp of the disorder, and also wouldn't have the ability to identify it if they met an individual with ADD. Can't await the human teleportation! Private cloud is below the ownership of one organization. Everyone is unaware of this technology. In the event the answer is yes, it ought to draw up an implementation program. Thus, the essential considerations in contracting for different sorts of services or deployment models should differ. In some instances, a service level agreement ma y not provide a commitment to permit the client to audit its data. Each customer will receive a non-plagiarized paper with timely shipping. At the very first stage, the organization analyzes the present condition of the service procedure and identifies the fundamental service objective. The purpose of this paper is to explore the idea of cloud computing, its existing applications in healthcare, the challenges and opportunities, and the way to implement strategic planning as soon as the organization has made a decision to move to the new model of service. Both Google and Microsoft in many nations offer education email at no cost. Scholars, that are eager to learn more info about our Cloud Computing Research Paper Topics service, you can go to our site instantly. It's a rapidly growing research organization which provides a vast range of services to coordinate with your cloud computing research and project development.
Wednesday, January 29, 2020
Holden Australia Essay Example for Free
Holden Australia Essay 1. Management Decision Problem 1.1 Background Holden is an Australian company which is manufacturing and supply of cars, engines and auto parts. With the vehicle market in good times, the sales of Holden continued to drop even though it received a massive financial supplement of approximately $150 million a year from the Australian government (Coorey, 2013). Moreover, Martin (2013) states that the VF model as a new product cannot alleviate the crisis in the market and influence Holdenââ¬â¢s decline 12.5% in 2012 (Appendix 1). In 2013, Holden manufacturing plants suddenly announced that it will cease its production line in Australia in 2017. The main reason is that Holden doesnt have a definite understanding of the consumer preferences and purchase intentions. These problems resulted in the company facing difficulty with their business operation. 1.2 Decision Makers Key Goal Holden should improve their innovation of products to increase their sales volume. 1.3 Management Decision Problem Should Holden is new product be changed? 1.4 Rationale Research Problem The new product of Holden has problems that are different from the real demand of the customer. Successful industrial innovation has three critical factors which are technology push, demand pull, and integrated model (Rothwell, 1992, p. 221).Holdens innovation developments not only dominate product line but also influence on product sale result. When Holden develops new products, it is not based on the customer feedback instead according to the companys product categories and competitors developed product. It leads to setting a vague plan to develop products. As a consequence, some customers may not purchase the innovation vehicle because the products are not needed. 2. Marketing Research Problem 2.1 Marketing Research Problem statement To determine consumer preferences and purchase intentions for the proposed. 2.2 Rationale Research Problem According to Holden Australia, the outlook of vehicles market is positive, but its market share is in decline, some scholars think that Holden isà inability to build quality in innovation may be the main problem that will influence its market share and change consumer purchase behavior. Therefore, Holden should maintain its competitive advantage through decreasing product life cycles, building quality in innovation and investigating perceptions held by Australia customers. Additionally, Holden can identify different variables which may change consumer decision making based on the MRP in order to increase market share and develop new product. 3. Research Objective Problem 3.1 Research objective one To rank how Holden Australia introduces new attractive offers for the customers to increase the sales of the product. (RO1) 3.2 Research objective two To assess Holden Australias new product to satisfy the different customersââ¬â¢ needs. (RO2) 3.3 Research objective three To identify Holden Australia needs to supply target group planning to vehicle market. (RO3) 4. Repertory Test The repertory test is one of the research objectives. It is through the structured qualitative interview (normally one-on-one) that is used to identify the interviewees opinion to the test topic and it is trustworthy. Repertory test also known as Kellyââ¬â¢s Triads or Triad sorts (Wilson, A. M., 2006). In todays society, repertory test analysis is one of the popular techniques for estimating research targets and it is a common method to generate constructs through some targets and participants (Pike, 2005). Furthermore, the repertory test has other benefits which are help researchers to understand the opinion of the respondents more conveniently and effectively and distinguished the detail could be more identify etc.. However, the repertory test also has a couple of disadvantages including taking more time for analysis and lack of standard of test. In this case, Repertory test can be used in research to identify how Holden attracts customers to purchase. There are two key points t o help Holden attract clients. First of all, the repertory test will be used on the Ro1. The company can use this test to understand the clients psychological state. According to appendix 2, car customers ranking shows Holdens score is -3%. In contrast, Japanese cars with a positive score come out top. Holden reallyà need to understand the Australian consumer buying behavior or psychological motivations, and which marketing method is the most attractive to Australian consumer. Secondly, it can also use this test on the Ro2. The aim of RO2 is to satisfy the customer different needs, so the test can be used to identify what the customersââ¬â¢ real demand about the existing car or new product is. For example, quality and safety are important factors for Australia consumers buying a new car (Appendix 3). Therefore, Holden can analyze the competitive strengths and weaknesses, and then improve their products. This will improve their sale status. 5. Focus Group The focus group is the mostly widely used in qualitative tools. A focus group discussion is to collect data through a group (8 to 10 participants) interaction and a moderator. The main objective of a focus group is to get in depth answers of consumers, and understand consumer attitudes and behavior on its products (Warren, C. A. B., Karner, T. X., 2010). The group participants are selected carefully and discussions based on their experiences and views. In addition, researchers or clients can use one ââ¬âway mirrors to observe participantsââ¬â¢ opinions and behaviors. Moreover, focus groups can be an early stage to reduce problem as a filter. The advantages of focus groups are freedom, comfortable, high involvement, and commonality experience. For example, if participants have similar experiences and attitudes as others, they will have higher willingness to discuss the topic with other group members. Therefore, researchers not only can involve participants efficiently, but als o can stimulate discussion of the topic. However, there still are some disadvantages of focus groups, including misuse, misjudge, moderation, messy and misrepresentation. For example, when participants have difficulties in presenting their opinions it will cause the discussion to fail. In this case, the focus groups can be used for research objective three. Researchers of Holden Australia should make up a target group in order to investigate consumer attitudes and behaviors. The main goal is to increase Holdenââ¬â¢s market share through consumer trends. There are three main topics to increase market share and maintain competitive advantages. Firstly, Holden should build quality in its new product in order to satisfy consumer demands. For example, safety is veryà important for majority consumer (Appendix 3). The second topic is to focus on price, when consumers who focus on cost will change their purchase behavior (Ahmed, M., Zaman, F. Irfan ,M. S., 2013). For example, Holden can provide promotional program to attract consumers. The last one is that Holdenââ¬â¢ sales services are a very important stage to increasing costumerââ¬â¢s willingnes s to purchase again. Reference Colquhoun, S. Blackbur, B. (2010, August 3). Ford, Holden fail satisfaction survey. Drive. Retrieved from http://www.drive.com.au/motor-news/ford-holden-fail-satisfaction-survey-20100803-114hk.html Coorey, P. (2013, December 11). Governmentââ¬â¢s treatment of Holden was bizarre. Financial Review. Retrieved from http://www.afr.com/p/national/government_treatment_of_holden_was_QwElLu2O3lse6cNIradzzI Martin, T. (2013, November 8). Market Insight: Holden hopes rise with VF sales. Market Insight company news. Retrieved from http://www.goauto.com.au/mellor/mellor.nsf/story2/34C9E821132DC201CA257C1D0005E329#!prettyPhoto Masoom Ahmed, Fazluz Zaman, Munshi Shamsuzzaman Irfan. (2013). Consumers brand choice behavior for car. Kuwait Chapter of the Arabian Journal of Business and Management Review, 2(5), 198 Pike, S. (2005). The use of repertory grid analysis and importance-performance analysis to identify determinant attributes of universities. Journal of Marketing for Higher Education, 14( 2), 1-18. Rothwell, R. (1992). Successful industrial innovation: Critical factors for the 1990s. RD Management, 22(3), 221-240. doi:10.1111/j.1467-9310.1992.tb00812.x Warren, C. A. B., Karner, T. X. (2010). Discovering qualitative methods: Field research, interviews, and analysis. New York: Oxford University Press. Wilson, A. M. (2006). Marketing research: An integrated approach. New York: Prentice Hall/Financial Times.
Subscribe to:
Posts (Atom)