The typography used on the word helpline Essay Example for Free

The typography utilize on the word helpline EssayThe font is the same throughout the ad but the surface is different. The main question asked in the ad is what do you know about cocain? This is put in a bigger font size in the whole ad and it goes through both pages to make it protrude out. The colour of the font is white throughout the ad apart from the drugs Help-line, which is in yellow writing on a dusky background. This is because it is onerous to make the number stand out at you in the dark. This could in like manner symbolise the fact the most people take drugs in the dark or the colour black could symbolise death. The typography used on the word helpline has a question mark replacing the earn P. This is used to catch the readers attention if they are skim reading the ad and once the readers attention has been caught, the foretell number is directly under the question mark.The telephone number is in a larger size font than the website. This is because the advert iser wants the reader to use the phone and explain their problems and have assistance with what they can do. If they make the website stand out most teenagers could go onto it but then think I have repair things to do. However, they do want to have a website for people who may feel more comfortable going away on the Internet, but the whole point of the ad is to advertise the Help-line.This ad is definitely aimed at teenagers or people who are in their early twenties. This is because the ad has got pictures of teenagers and what they think of drugs. There is a good mishap that the teenagers who take drugs can relate to this ad because the opinions of the men in the advert are common opinions on what most teenagers think of the effects of drugs. You can also easily tell the ad is aimed for teenagers because the pictures are taken at a disco, the main place where teenagers go. Not only that but you can also view teenagers in the background drinking and dancing.The overall message o f the ad is quite simple dont take cocaine and if youare not sure what the effects of them are, call the National Drugs Helpline andwho will tell you all the facts. The lifestyles that the ad seems to suggest aft(prenominal) you have cocaine this can cause you being scruffy, getting paranoid weeks after taking cocaine and you cant sleep hence the womens opinion of drugs in the ad. The message that the ad is trying to get across to the reader is dont believe what your friends say about drugs and find out the actual facts ahead you take them.